Fiji Water
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| Challenge: | Effectively communicate FIJI Water's commitment and leadership in developing environmentally friendly business practices in a challenging consumer and media landscape. |
| Solution: | Created tactics and messages for specific media audiences and thought leaders. Actively pursued opportunities for executives to share their sustainability program with business audiences. |
| Result: | Placements in top-tier publications including positive profile in The New York Times business section, the coveted sustainability column in Fortune, ELLE and well-known green and consumer blogs. Arranged roundtables with reporters from Business Week, Wall Street Journal, The New York Times and Washington Post. |