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| Challenge: |
Elevate the profile and views on health care reform of Harvard-trained economist and author Hal Luft of UC, San Francisco into the crowded debate by focusing on national industry and consumer media, influential blogs and policy makers. |
| Solution: |
Focused on sharing his detailed solutions and views on current proposals through commentaries across all media types, and incorporated social media platforms to reach relevant online communities. |
| Result: |
Secured a blog on Huffington Post's politics to enable "rapid response" to news events. Through commentaries, op-eds, interviews and letters to the editor in publications with both a national reach and an impact on key Members of Congress, he was able to affect the dialogue. These placements included the Los Angeles Times, San Francisco Chronicle, McClatchy newspapers and industry outlets such as Health Affairs. |