Jeremy Haft



Challenge:	Raise the visibility of author, businessman and entrepreneur Jeremy Haft as a policy expert with a unique point of view on a range of issues regarding China and U.S. relations &pafor Scott Circle Communications.)
Solution:	Identified national speaking engagements and media opportunities; promoted book tours in local markets positioning Jeremy's unique perspectives. Evaluated the news cycle and calendar for opportunities to leverage his expertise in China manufacturing, political and cultural issues.
Result:	Jeremy became a sought-after speaker on the Olympics and China manufacturing issues. He served as an official blogger on the Games for HuffingtonPost.com, and has appeared on CNN International, Sirius Radio's "Ron Silver Show," and as a local expert on NewsChannel 8. With the ongoing issue of product recalls, he's been interviewed by CNBC, Fox Business News, "Lou Dobbs Radio Show" and NBC News Channel, which aired in more than 75 markets nationwide. Following the Sichuan earthquake, the Wall Street Journal ran an op-ed discussing its impact on China/U.S. relations. When Jeremy's book tour took him to his hometown of Miami, he was profiled in the Miami Herald and South Florida Business Journal.