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| Challenge: |
Launch the latest book for New York University professor, presidential scholar, transition expert and advocate for improved government performance Dr. Paul Light. Ensure he is part of the media's conversation as presidential transition planning approaches. |
| Solution: |
Crafted targeted messages for key audiences with outreach to blogs, online publications and traditional broadcast and print media. Raised author's profile through op-ed campaign and editorial board meetings. Capitalized on events in the news cycle and created "hooks" that generated interest among opinion leaders, columnists, bookers/producers - and both presidential campaigns. |
| Result: |
Turned an academic book into a category bestseller and forced an unusual second printing. Secured more than 100 placements across media platforms, including multiple appearances on CNN's "Lou Dobbs Tonight" and "Lou Dobbs Radio Show," PBS' "Bill Moyers Journal," public radio's "Marketplace," op-eds and features in the Washington Post, Los Angeles Times, Politico, Roll Call and HuffingtonPost.com. Influential columnists such as Al Kamen of the Washington Post called the tome a "must-read." |