Women's Policy, Inc.

 

Challenge: Publicize annual gala honoring Members of Congress and congressional briefings on Capitol Hill on issues ranging from women's health, maternal mortality and the affect of the economy on families.
Solution: Researched and identified stories to craft effective messages to specific media. Paired messages with media that would reach targeted audiences.
Result: High-profile exposure of the organization and its legislative platform via op-eds and stories in widely-read publications including the Federal Page in the Washington Post, Capitol Hill publications such as POLITICO, The Hill & Roll Call, Military Times, Glamour, U.S. News & World Report and women's issues blogs such as Feminist Wire, Glamocracy.com and CitizenJane.com, WOWOWOW.com.